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Tuesday, March 24, 2026  ·  6 stories

AI Prepared Daily

The morning briefing for marketing & data professionals.

Happy Tuesday. Here’s what’s moving in AI, data, and martech today.

Your Executive Summary

  • Meta Acqui-Hires Dreamer AI Team for Superintelligence Push — Meta's third AI talent acquisition in four months signals aggressive investment in personalized AI agents that could reshape how users interact with Instagram, WhatsApp, and future wearables.
  • Perplexity Launches 'Computer' — AI Workspace Orchestrating 19 Models — Marketing researchers and analysts gain instant access to previously siloed premium data sources through natural language queries, potentially collapsing hours of manual research into minutes.
  • Kalshi Raises $1B at $22B Valuation, Trading Volume Hits $10B — Real-time prediction markets are becoming institutional-grade data sources for marketing forecasts on consumer behavior, economic indicators, and competitive intelligence.
  • Guideline Launches Local Dynamics for Transaction-Level Ad Benchmarking — Marketing teams can now benchmark local media investments against actual transaction data rather than estimates, enabling more precise budget allocation and competitive analysis at the DMA level.
  • Typeface Launches Marketing Orchestration Engine for Governed AI Campaigns — Addresses the governance gap that keeps 82% of AI marketing efforts stuck in experimentation, enabling repeatable AI campaign execution while maintaining brand and compliance controls.
  • Humans& Raises Record $480M Seed at $4.48B Valuation for Human-Centric AI — Signals investor conviction that the next wave of AI value will come from systems designed to augment human teams rather than replace them, a thesis directly relevant to marketing operations.

▸ AI/LLM  ·  SiliconANGLE

Meta Acqui-Hires Dreamer AI Team for Superintelligence Push

Meta hired the entire team behind agentic AI startup Dreamer, including former Google and Stripe executives Hugo Barra and David Singleton, to join its Superintelligence Labs division. Dreamer built a personal agent OS that enables non-technical users to create AI agents for tasks like email management and health tracking. The deal includes a non-exclusive license for Meta to use Dreamer's technology.

The bottom line: Meta's third AI talent acquisition in four months signals aggressive investment in personalized AI agents that could reshape how users interact with Instagram, WhatsApp, and future wearables.

Check out the full article →

▸ Emerging Tools  ·  Bloomberg

Kalshi Raises $1B at $22B Valuation, Trading Volume Hits $10B

Prediction market Kalshi raised over $1 billion led by Coatue Management, doubling its valuation from $11B in December. Monthly trading volume exceeded $10 billion in February—12x the level just six months earlier. The platform's annualized revenue run rate is now $1.5 billion despite ongoing regulatory battles with multiple states.

The bottom line: Real-time prediction markets are becoming institutional-grade data sources for marketing forecasts on consumer behavior, economic indicators, and competitive intelligence.

Check out the full article →

▸ MarTech/AdTech  ·  PR Newswire

Guideline Launches Local Dynamics for Transaction-Level Ad Benchmarking

Guideline launched Local Dynamics Quarterly, a new subscription service providing transaction-level advertising benchmarks across 175+ DMAs covering TV, radio, OOH, and digital. Unlike traditional panel-based estimates, Local Dynamics uses verified transaction data to track spending across 100+ advertising sub-categories.

The bottom line: Marketing teams can now benchmark local media investments against actual transaction data rather than estimates, enabling more precise budget allocation and competitive analysis at the DMA level.

Check out the full article →

In Other News

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