▸ AI/LLM · Bloomberg
Apple Opens Siri to Rival AI Chatbots in iOS 27
Apple is preparing to allow third-party AI assistants like Google Gemini, Claude, and others to integrate directly with Siri through a new 'Extensions' system in iOS 27. Users will be able to choose which AI service handles their queries via App Store-installed chatbots, ending ChatGPT's exclusive integration. The move is central to Apple's AI comeback strategy as Siri has fallen behind competitors.
The bottom line: Marketers building AI-powered experiences should prepare for a fragmented assistant landscape where users route queries to their preferred AI, requiring brand visibility across multiple platforms.