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Thursday, May 7, 2026  ·  7 stories

AI Prepared Daily

The morning briefing for marketing & data professionals.

Happy Thursday. Here’s what’s moving in AI, data, and martech today.

Your Executive Summary

  • SAP Acquires Dremio to Build Iceberg-Native Agentic Lakehouse — Marketing data teams using SAP can now federate non-SAP data sources without ETL pipelines, making it easier to build unified customer views for AI-powered analytics.
  • DeepInfra Raises $107M to Scale Open-Source AI Inference Cloud — As marketing teams deploy more AI agents for content generation and personalization, purpose-built inference infrastructure becomes critical for controlling costs and latency at scale.
  • Cisco Acquires Astrix Security for $400M to Govern AI Agents — As marketing teams deploy AI agents that access customer data and execute campaigns autonomously, securing and governing these non-human identities becomes a compliance imperative.
  • MarTech Landscape Grows Just 0.7% as AI Triggers Industry Reset — Marketing data teams should evaluate vendor AI roadmaps carefully, as the apparent stability masks rapid turnover that could affect existing stack investments.
  • Google Chrome Silently Installing 4GB AI Model on User Devices — On-device AI changes how marketers think about personalization and data collection, as more processing moves client-side and away from trackable server requests.
  • Databricks Reports 80% of New Databases Now Launched by AI Agents — Data teams supporting marketing analytics should prepare for AI agents handling routine database tasks, freeing engineers to focus on governance and business outcomes.
  • Oracle AI Database 26ai Adds Diamond-Tier Availability for Agentic AI — Marketing teams running real-time personalization and AI-driven decisioning need database infrastructure that can handle continuous agent queries without compromising data security.

▸ Data Engineering  ·  SAP News Center

SAP Acquires Dremio to Build Iceberg-Native Agentic Lakehouse

SAP announced the acquisition of Dremio, a data lakehouse specialist valued at $2B in 2022, to transform SAP Business Data Cloud into an Apache Iceberg-native platform. The deal aims to unify SAP and non-SAP data for AI agent workloads. SAP also acquired Prior Labs, committing over 1B euros over four years to build a European frontier AI lab.

The bottom line: Marketing data teams using SAP can now federate non-SAP data sources without ETL pipelines, making it easier to build unified customer views for AI-powered analytics.

Check out the full article →

▸ Emerging Tools  ·  DeepInfra

DeepInfra Raises $107M to Scale Open-Source AI Inference Cloud

DeepInfra closed a $107M Series B led by 500 Global and early Google engineer Georges Harik, with participation from NVIDIA and Samsung Next. The company processes nearly 5 trillion tokens per week and reports 30% of volume now comes from AI agents. Revenue has tripled since January 2026.

The bottom line: As marketing teams deploy more AI agents for content generation and personalization, purpose-built inference infrastructure becomes critical for controlling costs and latency at scale.

Check out the full article →

▸ AI/LLM  ·  Cisco Blogs

Cisco Acquires Astrix Security for $400M to Govern AI Agents

Cisco announced its acquisition of Israeli startup Astrix Security for approximately $400M to secure non-human identities like API keys and OAuth tokens used by AI agents. Only 24% of organizations currently have effective guardrails for AI agent activity. Astrix will integrate with Cisco Identity Intelligence and Duo.

The bottom line: As marketing teams deploy AI agents that access customer data and execute campaigns autonomously, securing and governing these non-human identities becomes a compliance imperative.

Check out the full article →

▸ MarTech/AdTech  ·  Cloud Wars

Oracle AI Database 26ai Adds Diamond-Tier Availability for Agentic AI

Oracle announced new enhancements to AI Database 26ai including Diamond-tier availability with sub-three-second failover and Deep Data Security for row-level access control. The updates target agentic AI workloads where AI agents query data directly, bypassing traditional application-tier security. Post-quantum cryptography is also now supported.

The bottom line: Marketing teams running real-time personalization and AI-driven decisioning need database infrastructure that can handle continuous agent queries without compromising data security.

Check out the full article →

In Other News

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