▸ MarTech/AdTech · IAB Tech Lab
IAB Tech Lab Releases Bot Management Guidance for AI Crawlers
IAB Tech Lab published new guidance on May 27 to help publishers develop strategies for managing AI bots and crawlers, complementing its CoMP API V1 framework. The document outlines trade-offs of different approaches, from blanket blocking to graduated controls, with emphasis on understanding the hard costs of serving content to non-human traffic.
The bottom line: Review your bot management posture now: research shows publishers who blocked AI crawlers lost 7-23% of weekly traffic, so use this framework to find the strategic trade-off that fits your business goals.