▸ MarTech/AdTech · Search Engine Land
Search Console now reports Instagram, TikTok, X, YouTube performance
Google Search Console added platform properties, letting teams see how their social and video content performs in Google Search across Instagram, TikTok, X, and YouTube. Clicks, impressions, and query data appear in Performance and Insights reports, with export supported and rollout happening over the coming weeks.
The bottom line: This is first-party data on your social content's search visibility that never existed before, so have someone verify your brand's platform properties as soon as the option appears.