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Thursday, July 9, 2026  ·  4 stories

AI Prepared Daily

The morning briefing for marketing & data professionals.

Happy Thursday. Here’s what’s moving in AI, data, and martech today.

Your Executive Summary

  • Invoca joins The Trade Desk Marketplace to tie ads to calls — If phone calls close a meaningful share of your revenue, call attribution flowing natively into DSP optimization is worth a test before Q4 budgets lock.
  • SAS ships 360 Marketing AI, ML models without data scientists — Vendor tools are steadily moving propensity modeling out of the data science queue, so define who validates model quality when marketers can self-serve.
  • Google's Data Agent Kit puts BigQuery inside VS Code and Cursor — Your analytics engineers can now point coding agents at the warehouse itself, so revisit service account scopes and data access policies before the team installs it.
  • Google quietly renames Merchant Center Next back to Merchant Center — Update internal docs, onboarding guides, and any scripts or saved links that reference Merchant Center Next so new team members are not chasing a product name that no longer exists.

▸ MarTech/AdTech  ·  The Agile Brand Guide

Invoca joins The Trade Desk Marketplace to tie ads to calls

Invoca joined The Trade Desk Marketplace, connecting programmatic campaigns to the phone calls, conversions, and revenue they generate. The no-code integration lets advertisers in call-heavy categories optimize spend against actual conversions rather than clicks.

The bottom line: If phone calls close a meaningful share of your revenue, call attribution flowing natively into DSP optimization is worth a test before Q4 budgets lock.

Check out the full article →

▸ AI/LLM  ·  Channel Insider

SAS ships 360 Marketing AI, ML models without data scientists

SAS launched SAS 360 Marketing AI, letting marketing teams build, deploy, and retrain machine learning models for churn, conversion propensity, and next-best offer through guided workflows and recipe templates. SAS notes data preparation alone can eat up to 80% of model development effort, which the tool automates.

The bottom line: Vendor tools are steadily moving propensity modeling out of the data science queue, so define who validates model quality when marketers can self-serve.

Check out the full article →

▸ Data Engineering  ·  Google Cloud

Google's Data Agent Kit puts BigQuery inside VS Code and Cursor

Google released the Data Agent Kit extension in preview for VS Code, Antigravity, and Cursor, letting engineers query, profile, and visualize BigQuery data directly inside agent coding environments. It exposes Model Context Protocol tools so coding agents can securely work against BigQuery, AlloyDB, and Cloud Storage.

The bottom line: Your analytics engineers can now point coding agents at the warehouse itself, so revisit service account scopes and data access policies before the team installs it.

Check out the full article →

In Other News

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